Helping good causes tell their stories
PR & TALENT
We developed a creative PR approach for Jo’s Cervical Cancer Trust’s annual #SmearforSmear campaign to encourage women to attend their cervical screening.
We landed the cover of the Daily Mail and double page spreads in Grazia and Fabulous magazine with our consumer survey exploring why women were missing their smear test, asked well-known faces to post eye-catching pictures of their smeared lipstick, and Chloe Delevingne’s brave decision to have a smear test live on BBC TV generated huge attention and helped to tackle women’s fears head on.