GLOBAL CREATIVE CAMPAIGN DEVELOPMENT

Working together with ActionAid we created #MyBodyIsMine as reports of sexual harassment rose around the world. It aimed to energise the public and position ActionAid as a champion of women and girls.

Launched on International Women’s Day 2018 with widespread social media pick-up. In the first year ActionAid took the campaign on the Trump marches and to music festivals country wide. It remains a core ActionAid campaign - demanding that women and girls around the world have the right to be free from violence.

PR & TALENT

We developed a creative PR approach for Jo’s Cervical Cancer Trust’s annual #SmearforSmear campaign to encourage women to attend their cervical screening.

We landed the cover of the Daily Mail and double page spreads in Grazia and Fabulous magazine with our consumer survey exploring why women were missing their smear test, asked well-known faces to post eye-catching pictures of their smeared lipstick, and Chloe Delevingne’s brave decision to have a smear test live on BBC TV generated huge attention and helped to tackle women’s fears head on.

GLOBAL MEDIA AND CONTENT COORDINATION

Running the press, social media and content strategy for the UNHCR Nansen Refugee Awards.

We coordinated a global network of press officers, worked alongside the Goodwill Ambassador team and negotiated partnerships with global media groups to deliver media coverage and online engagement across multiple regions for this moving annual global campaign - shining a spotlight on those going above and beyond in support of refugees.

USING MEDIA TO INFLUENCE POLITICAL CHANGE

We helped Amnesty to launch the Families Together coalition with UNHCR, Oxfam and the Refugee Council in 2018, holding a high-profile event at the House of Commons in support of a Private Members Bill to reunite refugees with family members in the UK.

We helped to negotiate a UK-wide media partnership with the four major regional news publishers reaching millions of readers with a campaign to show the importance of family life.

MANAGING A FAST-PACED PRESS OFFICE

We run the Disasters Emergency Committee media team during emergency appeals – bringing together a team of press officers from 15 leading UK aid agencies to deliver high impact media coverage raising awareness of disasters and maximising donations from the public.

BUILDING A MOVEMENT

The Camerados movement is about getting together and getting each other through tough times. Over 200 Public Living Rooms run in neighbourhoods around the world.

We recently helped Camerados rethink its communications and reach new audiences, resulting in 100 new Public Living Rooms opening in a year. We refreshed their social media, boosted media coverage and created a book for existing and new Camerados to celebrate what they do.

HELPING WITH CONFIDENCE, FOCUS AND RESILIENCE

We worked with Bloody Good Period over a number of years. First supporting the founder with PR and profiling and latterly supporting the wider team with mentoring and coaching to build up their confidence and capacity to keep pace as the organisation grew.

FILLING A RESOURCE GAP

We parachuted in to manage the Adoption UK communications team – press, social, public affairs, magazine production, graphic design – for six months to allow leadership to focus on organisational challenges and recruitment.

We helped them rebrand one of their flagship support services, explore the history of adoption to coincide with the Queen’s Jubilee and created a programme of activity to promote their fundraising challenge events.

RUNNING FULL SERVICE COMMUNICATIONS

We provide full communications strategy and support for influential research body Nuffield Family Justice Observatory, which aims to improve the lives of children and families by encouraging the use of data and evidence by the family court and senior social work professionals.

We run communications across the piece from research reports, illustration and brand guidelines to website creation. We also run their press office, working with national and sector press, and relevant social media channels.

LAUNCHING A BRAND

We launched the FCDO-funded Centre for Disaster Protection, creating a new visual identity and brand language, developing its first communications strategy, designing its website and providing media training so its new leadership team could hit the ground running.

INTERNATIONAL MENTORING AND COMMUNICATIONS SUPPORT

We ran the Cochrane press office and secured high profile media coverage on topics such as e-cigarettes, asthma and HPV. Press briefings were arranged with the Science Media Centre on tricky topics.

We worked with the wider Cochrane team to create an organisational communications strategy, a spokesperson strategy and mentored colleagues in medical and academic positions to build their confidence in disseminating their evidence. During COVID-19 we worked with the team to disseminate high profile studies linked to the pandemic under significant time pressure and scrutiny.

USING RESEARCH TO INFORM POLICY

We ran a 5 year communications programme for this £13m FCDO-funded applied research programme, which studied the links between energy and economic growth to improve the lives of people in Sub-Saharan Africa and South Asia.

We communicated research findings from international partners around the world to policy-makers in low-income countries to inform decision-making towards more sustainable, efficient, reliable, and equitable energy systems.

BUILDING A POOL OF MEDIA TRAINED SPOKESPEOPLE

We blended media training with coaching to help build a pool of confident and competent spokespeople across the organisation. We worked with individuals and 1-1 to give them the tools and mindset they need to deliver great media interviews.

CREATING A PRESS CAMPAIGN TO SUPPORT POLICY CHANGE

We ran a nationwide press campaign to mark the end of the year-long commission to tackle the epidemic of loneliness across the UK.

We sourced stories from loneliness campaigners and organisations across the country and secured blanket coverage across national broadcast and print media with the headline ‘loneliness is as damaging to health as smoking 15 cigarettes a day’. The campaign resulted in the appointment of the UK’s first Minister for Loneliness.

HUNTING OUT STORIES TO PUSH HOME THE NEED FOR MORE FUNDING

We helped professionalise Brain Tumour Research’s media relations work, to secure coverage around research centre openings. We worked carefully and considerately with patients and their families to place their stories in national media outlets, and supported the PR for their annual Wear a Hat Day community fundraising day.